Deca Properties — Ten Dimensions of Development Excellence in Dubai

| Attribute | Detail | |---|---| | Developer | Deca Properties | | Headquarters | Dubai, UAE | | Brand Etymology | Deca — from Greek "deka" meaning ten — a decade of excellence, a tenfold commitment | | Specialisation | Residential and commercial real estate development | | Development Philosophy | Ten times better — in every dimension, the Deca standard exceeds the market norm | | Target Markets | Dubai Freehold Zones — mid-luxury to premium residential | | Investor Profile | Quality-motivated investors, above-market return seekers |

TL;DR Snapshot

| Question | Answer | |---|---| | Who is Deca Properties? | A Dubai developer committed to tenfold excellence — ten dimensions of quality in every project | | Brand meaning | Deca = ten — completeness, the decade of achievement, the tenfold commitment | | Core philosophy | In every dimension of development quality, Deca aims to be measurably better | | Investment case | Ten-dimensional quality creates ten-dimensional returns — superior yield, capital growth, and retention | | Yield profile | 6.5%–8.5% gross yield across residential portfolio |

Deca Properties — The Tenfold Standard

Deca — from the Greek "deka" — means ten. It is the prefix used in science for a factor of ten: a decade is ten years, a decagon has ten sides, a decameter is ten metres. In mathematics and culture, ten represents completeness — the sum of the first four integers (1+2+3+4), the base of our counting system, the number of fingers that allow humans to count and measure the world.

Deca Properties has adopted this symbolism with specific intent: to build a development practice that is measurably better in ten distinct dimensions — not just exceeding the market standard in one or two areas while matching it in others, but systematically delivering above the norm in every quality dimension that matters to residents and investors.

The ten dimensions of the Deca standard are:

1. Structure — Building frames and slabs to engineering standards above the UAE code minimum

2. Waterproofing — Multi-layer waterproofing at all interfaces, tested before covering

3. MEP — Mechanical, electrical, and plumbing systems specified for 20-year reliability

4. Acoustics — Inter-unit walls and floor-ceilings achieving STC 52+ throughout

5. Finishes — Flooring, kitchen, and bathroom specification at the upper end of the market segment

6. Amenity — Genuine provision — sized for actual use, not marketing photography

7. Management — Professional FM company contracted before handover; KPI-monitored

8. Community — Activated common spaces, resident programming, community app

9. Sustainability — Green building certification achieved and maintained; measured energy and water

10. Investment — Transparent yield projections, realistic cost disclosure, defined exit thesis

A Deca development achieves the Deca standard in all ten dimensions — not nine out of ten, not eight with two areas deferred.

Development Programme — Deca Residential Specification

| Specification Element | Deca Standard | |---|---| | Tower Height | 22–38 storeys | | Units per Floor | 4–7 — adequate floor plate per unit | | Studio Size | 470–580 sq ft | | 1BR Size | 820–1,050 sq ft | | 2BR Size | 1,350–1,700 sq ft | | Ceiling Height | 2.95 m | | Balcony Depth | 1.7 m — matching interior floor material | | Flooring | Large-format (80×80) porcelain or natural stone | | Kitchen Cabinetry | Handleless, premium lacquer, fully fitted | | Kitchen Worktops | 30mm quartz or natural stone | | Kitchen Appliances | Integrated: oven, hob, dishwasher, fridge | | Bathroom Walls | Full-height, large-format stone-effect tile | | Bathroom Fixtures | European-branded sanitaryware — STC 52 acoustic specification | | Smart Home | HVAC, lighting, security, intercom — single platform | | Waterproofing | Two-layer at all wet area and roof interfaces | | Acoustic | STC 52 inter-unit minimum — measured and certified |

Amenity Programme — Ten-Dimension Community

| Amenity | Deca Standard | |---|---| | Pool | Infinity or panoramic orientation — heated year-round | | Wellness | Spa circuit: steam + sauna + ice + 2 treatment rooms | | Fitness | Technogym cardio and strength — full specification | | Yoga Studio | Dedicated — natural materials, acoustic design | | Sky Lounge | Upper floor — panoramic views, co-working capable | | Children's World | Multi-zone indoor + outdoor — not token | | Business Centre | Private rooms + video conferencing | | Community Kitchen | Shared cooking — events enabled | | Pet Facilities | Pet wash station + outdoor pet area | | EV Charging | 30% of parking pre-fitted Level 2 chargers |

Ten-Dimensional Return Analysis

Why Ten Dimensions Compounds Returns

When a development achieves the Deca standard across all ten quality dimensions, the investment returns compound in ways that single-dimension quality cannot produce:

| Dimension | Return Contribution | |---|---| | Structure + Waterproofing | Lower maintenance cost — 20-year reliability reduces service charge pressure | | MEP quality | System reliability — fewer emergency repairs, lower FM cost | | Acoustics | Higher tenant satisfaction — lower churn rate | | Finishes | Higher rental achievement — tenants pay for visible quality | | Amenity | Faster leasing — buildings with genuine amenity rent quicker | | Management | Building value preservation — quality FM protects capital value | | Community | Higher renewal rate — residents embedded in community don't leave | | Sustainability | Lower utility bills for tenants — reducing their all-in cost | | Investment transparency | Fewer surprises — buyer trust drives willingness to pay |

Gross Yield Benchmarks

| Unit Type | Estimated Gross Yield | |---|---| | Studio (470–580 sq ft) | 7.0%–8.5% | | 1 Bedroom (820–1,050 sq ft) | 6.5%–7.8% | | 2 Bedroom (1,350–1,700 sq ft) | 5.8%–7.0% |

Drive-Time Connectivity

| Destination | Approx. Drive Time | |---|---| | Downtown Dubai / Burj Khalifa | 12–22 min | | DIFC / Business Bay | 12–20 min | | Dubai Marina / JBR | 12–22 min | | Dubai International Airport | 15–25 min | | Mall of the Emirates | 10–18 min | | Dubai Hills Mall | 10–18 min | | JLT / DMCC Metro | 10–18 min | | Expo City Dubai | 18–30 min |

Deca's Sustainability Dimension — The Tenth Standard

The tenth Deca dimension — sustainability — is measured and verified:

| Metric | Deca Target | Measurement | |---|---|---| | Energy | 30% below ASHRAE 90.1 | Energy model + post-occupancy audit | | Water | 25% below baseline | Water balance calculation | | Acoustics | STC 52+ | Independent acoustic measurement | | Green Certification | Pearl 3 minimum | TECOM/DM third-party assessed | | Solar | 35% common area electricity | Generation meter post-occupation | | EV | 30% bays pre-fitted | Charger installation certificates | | Carbon | Lifecycle assessment completed | Third-party carbon accounting |

Frequently Asked Questions

Q: What does Deca mean? A: Deca is from Greek "deka" meaning ten — representing the ten quality dimensions that Deca Properties commits to achieving in every development project. It also evokes a decade of excellence and a tenfold commitment to quality.

Q: Is Deca Properties RERA-registered? A: Yes. Deca Properties is registered with Dubai's Real Estate Regulatory Agency, with all off-plan projects registered and escrow accounts maintained in compliance with UAE regulations.

Q: How does Deca verify achievement of all ten dimensions? A: Each dimension has a defined measurement protocol and verification checkpoint in the development programme. A ten-dimension quality audit is conducted pre-handover and the results are disclosed to buyers.

Q: What acoustic standard does Deca achieve? A: Deca achieves STC 52 inter-unit acoustic performance — independently measured and certified before handover. This is substantially above the UAE minimum and above the standard achieved by most Dubai developers.

Q: What service charges are typical for Deca buildings? A: Service charges are RERA-regulated and typically AED 13–18 per sq ft per annum — reflecting full amenity provision and premium management.

Q: Does Deca publish its ten-dimension performance for completed buildings? A: Yes. Deca publishes a ten-dimension quality report for each completed building — disclosing the measured performance against each of the ten standards. This transparency is available to secondary market buyers as well as original purchasers.

Conclusion — Ten Times Better. Every Time.

The Deca standard is not a marketing aspiration — it is a measurable, verifiable, publicly disclosed quality framework applied consistently to every project the company develops. When a buyer purchases a Deca property, they are not purchasing a promise of quality; they are purchasing a building whose quality has been measured against ten defined standards and found to meet or exceed every one.

For investors who understand that quality compounds — that a building which is measurably better in ten dimensions will deliver measurably better returns across all the dimensions of investment performance — Deca Properties is the developer whose tenfold commitment makes the most compelling investment case.

Ten dimensions. Ten times better. Deca Properties.