Esnaad Development

Esnaad Development provides the foundation that every great property investment requires — the name meaning "support" and "backing" in Arabic — building Dubai residential developments with the structural integrity, specification quality, and delivery reliability that genuinely backs investors' confidence and supports residents' daily lives.

TL;DR Snapshot

| Attribute | Detail | |---|---| | Developer | Esnaad Development | | Name Meaning | Esnaad (إسناد) — Arabic for support, backing, attribution | | Philosophy | Foundational strength — every great investment needs solid backing | | Market Focus | Dubai mid-market residential — quality specification, reliable delivery | | Design Language | Structured contemporary — architectural solidity with quality specification | | Target Buyer | Income-focused investors; quality-motivated owner-occupiers | | Gross Yield Range | 7.5–9.5% | | Differentiator | Structural quality and delivery reliability as investment foundation |

Development Philosophy: The Support That Matters

In Arabic, "esnaad" carries layers of meaning: support, backing, the foundation that gives something else strength. In Islamic scholarship, it refers to the chain of attribution — the support structure that gives knowledge credibility. For Esnaad Development, the name is a commitment to being the solid foundation on which investors' wealth and residents' wellbeing can confidently rest.

This philosophy operates at every scale:

Structural Backing: Esnaad's buildings are designed and constructed with structural quality that exceeds minimum regulatory requirements. The developer invests in foundation engineering, structural steel specification, and concrete quality that creates buildings with genuine longevity — not value-engineered structures that meet codes but little more.

Specification Backing: Esnaad's specification commitments are contractually backed — material grades, brands, and installation standards specified in the SPA and verified independently at handover. When investors purchase an Esnaad property, they are backed by contractual protection against specification erosion.

Financial Backing: Esnaad operates with RERA escrow compliance — buyer funds are backed by ring-fenced accounts at approved UAE banks, released only against verified construction milestones. No investor capital at risk from developer financial management issues.

Delivery Backing: Esnaad's track record of on-time delivery provides practical backing for investors' timeline expectations — financial modelling that includes projected completion dates, rental commencement, and return horizons that are realistic because they are based on demonstrated delivery performance.

Specification: Backed by Quality

| Element | Esnaad Standard | |---|---| | Living Flooring | Italian porcelain large-format (80×80cm) — quality natural stone tones; precise installation | | Bedroom Flooring | Engineered timber or premium tile in warm, enduring tones | | Kitchen Design | European cabinetry; stone-effect worktop; quality integrated appliances | | Appliances | Bosch or AEG integrated set — full suite including dishwasher | | Bathrooms | Full tile to ceiling; frameless glass; quality tapware throughout | | Wardrobes | Full-height built-in with organised internal storage | | Ceiling Height | 3.0m in living areas | | Balcony | 2.5m+ depth; quality tile; frameless glass; planting provisions | | Smart Home | AC, lighting, and security app control | | Acoustic | Quality inter-floor acoustic insulation | | MEP Quality | Premium plumbing and electrical fixtures; tested pre-handover |

Amenity: Solid Foundations for Daily Life

Esnaad's amenity programme focuses on well-specified, consistently maintained facilities that support residents' daily wellbeing:

| Amenity | Esnaad Specification | |---|---| | Pool | 20m+ main pool; quality mosaic tile; adequate deck with comfortable loungers | | Gym | Well-equipped fitness centre — cardio, strength, and functional zones; daily maintained | | Rooftop Terrace | Landscaped outdoor social space with views, seating, and BBQ | | Wellness Suite | Sauna and steam room; stretching and yoga space | | Co-Working Studio | Professional workspace; fast connectivity; private booths | | Children's Zone | Safe indoor and outdoor play facilities | | Lobby | Quality hotel-inspired arrival; 24-hour security and concierge | | Parking | Covered parking minimum 1 space per unit | | Building Management | Proactive maintenance programme maintaining Esnaad standard post-handover |

Investment Returns

Why Strong Foundations Generate Strong Returns: Investment properties built on strong structural and specification foundations consistently outperform those that cut corners:

| Foundation Factor | Return Benefit | |---|---| | Structural quality | Lower maintenance cost; longer building life; sustained value | | Specification quality | Higher rental premium; quality tenant retention | | Delivery reliability | Rental commencement on schedule; no holding cost overrun | | Escrow compliance | Capital protected; no developer financial risk | | Post-handover quality | Building maintained to standard; sustained rental premium |

Yield Analysis (Dubai mid-market zones, 2024):

| Format | Price Range | Annual Rent | Gross Yield | |---|---|---|---| | Studio (380–520 sqft) | AED 460K–630K | AED 41K–57K | 8.6–9.0% | | 1BR (680–890 sqft) | AED 730K–990K | AED 63K–85K | 8.4–8.6% | | 2BR (990–1,280 sqft) | AED 1.2M–1.65M | AED 101K–137K | 8.2–8.4% | | 3BR (1,400–1,800 sqft) | AED 1.85M–2.6M | AED 150K–205K | 7.9–8.1% |

5-Year Return Illustration (2BR, AED 1,380,000):

• Annual rental income: AED 113,000 (gross, 8.2%)
• 5-year cumulative rental: ~AED 607,000
• Capital appreciation at 7% p.a.: AED 1,380,000 → AED 1,936,000
• 5-year total return: ~AED 1,163,000 (~84% of purchase price, unlevered)

These figures are illustrative and depend on actual market conditions, occupancy, and financing.

Connectivity

| Destination | Drive Time (representative) | |---|---| | Dubai Marina / JBR | 12–18 min | | Mall of the Emirates | 10–14 min | | Downtown Dubai | 18–24 min | | Business Bay / DIFC | 18–24 min | | Dubai Hills Mall | 8–12 min | | Dubai International Airport | 27–33 min | | Al Maktoum Airport (DWC) | 25–30 min | | Expo City Dubai | 18–22 min |

Sustainability: Environmental Backing

Esnaad's backing philosophy extends to environmental stewardship:

• Building envelope performance exceeding Dubai Green Building minimum standard
• Inverter HVAC with individual unit energy monitoring
• LED throughout with occupancy and daylight sensors
• EV charging provisions at all parking spaces
• Low-flow water fixtures — 30% consumption reduction
• Solar-ready rooftop infrastructure

FAQ: Esnaad Development

Q: What does "support" and "backing" mean practically for an off-plan investor? A: Three things: contractually backed specification (material grades specified and legally committed); financially backed funds (RERA escrow at approved banks, not accessible until verified construction milestones); and delivery-backed timelines (track record of on-time delivery supporting the financial model's assumptions). These are the three risks in off-plan investment — specification risk, financial risk, and delivery risk — and Esnaad addresses each with practical, verifiable backing.

Q: Can international buyers purchase? A: Yes. Esnaad projects in Dubai freehold zones are open to all nationalities. UAE investor visa from AED 750,000.

Q: What off-plan regulatory protections apply? A: Full RERA compliance — escrow accounts at approved banks, DLD registration, milestone-linked payments. All UAE off-plan regulatory protections.

Q: What payment plans are available? A: Standard off-plan: 20–30% booking, construction milestone payments, 30–40% at handover. Post-handover plans on selected projects.